LA NOSTRA STORIA
Frida Querida
Frida Querida Firenze was born from the passion and desire to create unique, comfortable, and sustainable garments, designed for contemporary and dynamic women.
Women who travel, work, take care of themselves, and never give up on style.
About us
We are an artisanal brand: each piece is entirely handmade with care, time, and dedication. We believe in conscious fashion, made of slow gestures, attention to detail, and respect for materials.
MADE IN ITALY
Carefully selected materials
Our strength lies in our ability to create made-to-measure garments, offering exclusive solutions that make every purchase a personal and authentic experience.
All the materials we use are 100% Made in Italy, carefully selected to ensure quality, comfort, and eco-sustainability.
Our lycra is a second skin: high-performance, it dries quickly, protects from UV rays, and ensures long-lasting comfort and durability.
An essential smart wardrobe
Frida Querida Firenze offers a smart wardrobe made up of versatile, essential, and functional pieces. Creations designed to accompany women throughout every moment of the day, without restricting them and without compromise.
Our Woman
The Frida Querida woman embodies elegance and vitality. She loves essential beauty, moves with grace, and chooses pieces that accompany her naturally, leaving her free to express herself.
Uniqueness that lasts over time
For over 13 years, we have served a high-end clientele with collections that do not follow trends, but go beyond them. Each piece is unique: we do not use industrial labels, and every swimsuit is reversible, designed to be elegant, comfortable, and sporty at the same time.
The beauty of imperfection
Simplicity sets us apart. Craftsmanship and uniqueness are our strength.
What may seem like a small imperfection is not a flaw, but tangible proof of a truly handmade garment.
The philosophy of the collection
Every Frida Querida Firenze collection is born far from industrial production and standardization.
The designer and founder Virginia Rodriguez develops each pattern manually, in real size, in her home studio in the heart of Florence.
We do not use software or automated processes: each piece is cut by hand, one by one.
That is why no piece is ever identical to another.
Color as a signature
The play of colors is our signature.
We do not favor prints: we prefer color blocking, essential and bold, designed for a woman with a natural and recognizable style in every situation.
Fashion that lasts
This collection celebrates authentic, free, and conscious femininity.
Fashion that does not shout, but lasts.
Fashion that does not impose, but accompanies.
Fashion made with heart, designed to last over time.