Frida Querida Firenze
Bikini – Swimsuit

Elegance and

Frida Querida Firenze sporty soul provides for the garments’ studied essentiality, which is also synonymous with femininity and elegance. The swimsuit, bikinis, and swimsuits that gently caress and enhance the body without forcing and constricting have clean and simple lines, suitable for every type of woman and every occasion. A natural and timeless elegance that gives the garments an added indelible aesthetic value over time. Each model is a double face and color block and allows you to wear multiple combinations of the same garment, reinterpreting it on different occasions and uses. Whit a Frida Querida swimsuit, you have many combinations

Comfort and

Official supplier of the Italian Federation of Waterskiing and Wakeboarding, Surf, Sup, Frida Querida Firenze, has its origins in the world of water sports. The world of water inspired by it in the creation of her swimwear and, above all, in respect of the sea and the fabrics used to make the collections’ garments. The highly performing fabrics adhere to the body like a second skin. They are comfort, dynamism, and freedom of movement for the wearer.

Made in Italy

Revolutional™ Eco by Carvico: the sustainable evolution of the fabrics belonging to the Revolutional™ family, made of a ECONYL® regenerated Nylon. Revolutional™ Eco guarantees a perfect fit, remodels the silhouette without constraints, offers maximum protection from UV rays thanks to its UPF 50+ protection factor, and is also resistant to pilling, abrasions, chlorine and sand. The ideal fabric for eco-friendly techno-garments.

Our strenghts 

Frida Querida Firenze

We have reached the sixth year of collections, growth, study, research, and hard work, leading us to countless satisfactions. All our collections have been welcomed by customers with great enthusiasm, desired because they satisfy the women who wear them. The modern, soft, current, but in the meantime, classic and elegant lines give women the confidence to expose themselves today more than ever. Much of the success is due to the designer Virginia Rodriguez made of the materials with which she creates the costumes and dresses of Frida Querida Firenze: the lycra of Carvico and Eurojersy. Ultra chlorine resistant, sand resistant, ultra-thin, very light, excellent coverage, UV protection, quick-drying, breathability, does not roll up, shape retention, Pilling resistant, perfect fit, bi-elastic, resistance to sun creams and oils are the features of REVOLUTIONAL by Carvico.

For years now, we have been offering our customers a selection of high end recycled fabrics made of ECONYL® yarn, a 100% regenerated nylon yarn derived from pre and post industrial waste such as discarded fishing nets, carpet fluff (the top part of Nylon carpets which have got to the end of their useful life), tulle etc.: all such materials, once they have reached the end of their useful life, instead of being disposed of in the landfill, are recovered and regenerated by means of a complex chemical-physical process. Let’s find out more about this journey involving, in addition to Carvico and Jersey Lomellina, two very important partners: Healthy Seas and Aquafil SpA.

to find out more

Let me introduce myself

I’m Virginia Rodriguez.

I was born in Cartagena de Indias to a Colombian father and an Italian mother. I grew up between Rome, Alassio, Cartagena, and the world.

For my degree, I chose Florence, a unique city for its art and culture. As a work psychologist, in 2008, I created a marketing and communication company that trained and structured me to manage an idea and its result, the product, today. Contact with the world of design dedicated to fashion is part of the city’s soul where I live, Florence!

In September 2013, I created “Frida Querida Firenze,” a name that evokes every time we pronounce it a great woman, the most significant Mexican artist, Frida Kalo—accompanied by an adjective, “Querida” which in Spanish is much more than the translation “dear.”

Querida is synonymous with an important, loved, beautiful, admired, the desired woman. This is why “Frida Querida Firenze.”

The Frida Querida project aims to create swimwear that caresses, enhancing the woman’s forms when naked in front of the world.

The main element is the woman’s body and water, pure, transparent, clean like Frida Querida’s swimwear.

Sinuous lines caress the skin thanks to the careful choice of exclusively Italian materials.

Respect for the environment binds me to love for the sea and led me to choose Carvico as the only supplier for my garments.

Like real works of art, handmade swimwear is the goal that my collaborators and I have set ourselves. Ours is a beauty and love laboratory in the historic center of Florence.

Frida Querida Firenze is 100% “Made in Italy”.

Never give up! That’s my payoff. I always want to create, see, touch, assimilate, travel, discover. Never stop!

They like my costumes. They satisfy the woman who wants to be elegant even when she undresses.

I never stop. I am a volcano of ideas, a bolt in the execution of the same, an encyclopedia of human experiences, with a great desire to discover in his fellowmen. Only the best part is essentially the which is why I make my swimwear.

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