Frida Querida Firenze

The sporty soul of Frida Querida Firenze provides for a studied essentiality of the garments, which is also synonymous with femininity and elegance. The bikinis and swimsuits delicately caress and enhance the body, without forcing and constraining, and have clean and simple lines, suitable for every type of woman and every occasion. A natural and timeless elegance that gives the garments an added and indelible aesthetic value over time. Each model is double-sided and color block and allows you to wear the same garment in multiple combinations, reinterpreting it for different occasions and uses. One swimsuit, multiple lives.
The highly performing fabrics adhere to the body like a second skin. They are, in fact, designed to favor the wearer’s comfort, dynamism and freedom of movement. I am Virginia Rodriguez. I was born in Cartagena de Indias from a Colombian father and an Italian mother and I grew up in Rome, Alassio, Cartagena and the world.
For my University studies I chose Florence, a unique city for its art and culture. As a work psychologist, in 2008 I created a marketing and communication company that has shaped and structured me, giving me the means to manage not only an idea, but also its result: the product. The contact with the world of the art of design dedicated to fashion is part of the soul of the city where I live, Florence! In September 2013 I created ‘Frida Querida’ Firenze, a name that evokes, every time we pronounce it, a great woman, the greatest Mexican artist Frida Kahlo. Accompanied by an adjective, ‘Querida’ which in Spanish means so much. Querida is synonymous with an important woman, loved, beautiful, admired, desired. This is the reason for ‘Frida Querida’.
The Frida Querida project aims to create swimwear that caress the body, enhancing women’s shapes in the moment in which they undress in front of the world. The main elements are women’s bodies and the water, pure, transparent and clean, like Frida Querida’s swimsuits. Sinuous lines that caress the skin thanks to the careful selection of exclusively Italian materials. First choice Lycra. Manufactures executed by skilled Italian artisans, sculptors of fabric. Frida Querida is 100% ‘Made in Italy’.
My creations are chosen by the National Federation of Water Skiing, Wakeboard and Wakeskate for its intrepid athletes.
Never give up! is my motto. I always want to create, see, touch, assimilate, travel, discover. Never stop! My swimsuits are liked. They satisfy the woman who wants to be elegant even when she undresses. I make tease myself because I never stop, I am a volcano of ideas, a thunderbolt in the execution of them, an encyclopaedia of human experiences, with a great desire to discover in my kin only the best part, and this is essentially why I create my swimsuits.

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